There are jewellery brands, and then there is Amrapali a house so deeply rooted in the sacred craft traditions of Rajasthan that each piece feels less like an object of adornment and more like an artefact of Indian civilisation. Founded in 1978 in Jaipur, the historic gem capital of India, Amrapali Jewels has spent nearly five decades preserving, elevating, and globalising the art of Indian jewellery-making. Named after a legendary courtesan of ancient India celebrated as the most beautiful woman of her era the brand channels that same mythic allure into creations that have graced the necks of royalty, Bollywood luminaries, and Hollywood's most celebrated stars.
The Amrapali story is one of extraordinary friendship and shared conviction. Founders Rajiv Arora and Rajesh Ajmera friends since their college days immersed in the study of Indian tribal jewellery set out in 1978 to do something audacious: to put Jaipur on the global luxury map. They travelled to the remotest interiors of Rajasthan, Gujarat, and beyond, sourcing pieces from local craftsmen and slowly building an archive of India's most precious jewellery traditions. Today, that lifetime of collecting has become the Amrapali Jewellery Museum one of the world's most important collections of Indian silver jewellery, spanning over 30,000 pieces. The brand is now guided by Tarang Arora and Akanksha Arora as Co-CEO and Creative Director, carrying the legacy into its boldest chapter yet, with flagship presence at Harrods and Selfridges in London.
Amrapali's design language is immediately recognisable bold, soulful, and deeply rooted in what the house calls Heritage Chic. The brand's Kundan and Polki jewellery collections remain among the most sought-after bridal treasures in India, celebrated for their intricate enamelling and uncut gemstone work. The tribal-inspired silver jewellery line draws from ancient motifs found in temple architecture and Mughal aesthetics, rendered in statement earrings, chunky cuffs, and layered necklaces that command attention on any red carpet. The gold and gemstone cocktail jewellery range, crafted by specialist artisans’ enamellers, stone-setters, and engravers working in concert represents the pinnacle of Jaipur's collective jewellery-making tradition. Every piece is, as founder Rajiv Arora has said, not merely jewellery but a piece of art.
WHY THE BRAND DEFINES MODERN INDIAN LUXURY
Amrapali's global reach is a testament to the universal language of great craft. With stores across India and flagship boutiques in Knightsbridge alongside shop-in-shops at Harrods and Selfridges the brand has successfully taken Indian jewellery to the world's most discerning audiences. Celebrities including Rihanna, Jennifer Lopez, Deepika Padukone, and Sonam Kapoor have all been drawn to Amrapali's distinctive aesthetic. More significantly, the brand's commitment to sustaining artisan livelihoods and establishing India's first jewellery museum cements its role not merely as a luxury house, but as a cultural custodian.
Amrapali Jewels is India's answer to the great jewellery houses of the world a brand where history, artistry, and bold imagination converge. To wear Amrapali is to carry the soul of Jaipur, and the spirit of India itself, wherever you go.